Facebook to buy Parse

posted by Rhea Kapoor April 27, 2013

Facebook being the social networking giant is taking its mobile strategies a stage higher with about 680 million active users per month, it has managed to acquire a construe or parse which is a start-up program that helps various tools to support application developers. A deal that is approximately $85 million is a good way for this social networking site to grab attention of the mobile application developers and originate a new basis for income. This parse provides services that aid the application developers to store information in the cloud take care of the identity log-in and push the notifications.

All due to Parse, Facebook will be able to vend cloud data storages and other services to the developers, while adding together the capability to assimilate sharing and buying advertisements. Facebook will be able to access the client base of Parse which is approximately 60,000 developers.

It was reportedly said by Douglas Purdy, the director of product management for Facebook that, This is going to fill out one of the pillar of facebook that they have been giving a thought for quite some time now, in an interview with TechCrunch. From 2007, facebook has always been about sharing and identity contrivance. But in the last six months, the social networking site is working on improvisation of the applications and how they can be monitored.

In the beginning of this week, the website also started to see various advertisements that included the use of Tumbler on both I phone and android applications. These ads were seen in the dashboard and cannot be avoided as you scroll down through your posts. The board of sales fore also creates a dashboard for different marketers meanwhile Zach Braff’s projects benefits stream and the reuter changes its route with the social media deputy over various issues on twitter.

.pentagonpost.com